The project skits had two parts to the project one was the user end application where the users record the video and post in on the platform and the other end of the application is limited to the advertisers.The advertisers can create ad campaigns and start their campaigns by engaging the users on the platform. These advertisers mainly included the marketing executives from the brands who enrolled on skits for creating an ad campaign. One of the major challenge while before starting, the project was to understand these marketing executives and the way they use the system was much different from the way a regular user uses the application. While taking to one of the users during the user interview sessions.
short videos maximum of 12 seconds and are paid for the videos.