Skits

Skits is a video sharing platform where the users post short videos
maximum of 12 seconds and are paid for the videos.

Skits is a video sharing platform where the users post short videos maximum of 12 seconds and are paid for the videos. Skits is an app that allows you to create and/or promote fun videos for brands while earning money real time. It is also the first social commerce app in Nigeria.

Skits creates opportunities to earn on social media. Skits Inc. wanted a mobile application on android and iOS platforms, which can engage the users to post videos on the platform. These videos need to be short and crisp. The major challenge while designing the application was engaging the users and increasing the average time the user spends on the application.

I served as the product designer for skits along with the mobile application I also designed the advertisers dashboard and as well at the branding and marketing of the skits application.

After defining the overall product and after strategizing the marketing plan, we went ahead and planned the monetisation of the platform. Once a brand features a video, users on Skits can promote the video to start earning coins, while the creator of the video earns 10 coins each time the video is promoted. Coin balances below 5,000 can be redeemed as mobile airtime, while balances of 5,000 and above can be redeemed as cash.

Each coin is equivalent to N1. Working with the business analysts and coming up with the monetisation plan was one of the most challenging tasks in the overall project. After ideating and after multiple sketches of the wireframe, we wanted to make subtle micro interaction while designing the skits application. After prototyping multiple ideas and testing we finalised very subtle interactions which are scalable across multiple devices and across all platforms.

Skits was one of the most challenging application that I designed in my overall career , right from the engagement of the audience to designing the overall system where the users and take the money was like a roller coaster ride.

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