Expert Point

Expert point is the company that focuses on building
the platform that connects the highly trained experts
of the specific field with the audience.

Expert point is the company that focuses on building the platform that connects the highly trained experts of the specific field with the audience. The company focus connecting the businesses with the highly qualified experts in the fields of strategy, marketing, sales, finance, and technology.

My task was to align the brand with its marketing and technology strategy and deliver a completely new identity to the company.I worked as the overall branding designer for the company. I worked closely with the corporate marketing team and the stakeholders of the company while creating the branding for the company.

While designing the branding I used tools like adobe illustrator and adobe Photoshop, traditional pen, and paper approach to explain my ideas, while branding the company. Based on this stylistic approach, I worked on developing several variations applying the same color palette, typography, mascot and general visual perception for building the consistent and harmonic corporate style presented via different visual details on branded items. Soon after designing the visual language for the company.

I proceeded further and started building the website of the application, after designing the website of the company , I worked closely with the marketing and as well as the stakeholders of the company in getting the right design over multiple iterations.

Soon after the freezing, the design I went ahead and developed the overall website using HTML, CSS and JavaScript. In Order to keep the website responsive I use CSS3 media queries and made the website responsive for all the devices. After finishing the project, I provided the company with a full set of style guide and guidelines of how to use the colors and typography in different occasions.

Previous Project paytm.
Next Project Alexa.