My task was to align the brand with its marketing and technology strategy and deliver a completely new identity to the company.I worked as the overall branding designer for the company. I worked closely with the corporate marketing team and the stakeholders
of the company while creating the branding for the company.
While designing the branding I used tools like adobe illustrator and adobe Photoshop, traditional pen, and paper approach to explain my ideas, while branding the company. Based on this stylistic approach, I worked on developing several variations applying
the same color palette, typography, mascot and general visual perception for building the consistent and harmonic corporate style presented via different visual details on branded items. Soon after designing the
visual language for the company.