I led the efforts of discovering the user’s pain points and design a better user experience. I also researched on ideas that met both customer needs and business goals. I prioritised and negotiated features for the first release. I designed the wireframes,
mock-ups, and prototypes. Coordinated with developers to ensure proper implementation of the design.
I started off my design by making the competitive analysis I did a thorough research of your fellow competitors can help us identify what they did right and more importantly, what are they doing wrong. However, due to a strict deadline, I did a short
online research of the major firms like couponduniya, couponraja, nearbuy etc, who are involved in this business. Few of these sites were beautiful but the usability was a major issue. I proceeded further and created
user personas, people who wanted to shop online and are looking for discounted prices, these involved various users from different age groups and different locations use this platform.