I started the design process I started with understanding the brand that I was trying to work with, along with that I tried to understand the goal of the company and vision of the company. One of the major mistakes most of the branding consultants do
is they ignore the vision of the company, Understanding about the company is more important than anything else. I feel it gives the overall view of the company and helps in understanding the target audience of the company. According
to Bharati Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy, creativity and a team driven “to seize the day” with an ambition to become
the most globally admired telecom service. When I started the design, I wanted to focus on the primary colour of the company’s logo, and wanted to keep the impact right. Airtel works with the tagline of express yourself; this added
a personal touch to the customers of the company and helping in creating a bond with the customers.